Sunday morning I stopped by the local Ikea store to pick up a table for my laptop computer. What was supposed to be a short 20-30 minute trip ended up taking me two hours. If you’ve ever been to an Ikea store, one thing you quickly recognize is they are masters at merchandising. Arrows on the floor direct you through the maze of each department and almost every product is displayed to “help you” see just how affordable and easy it is to furnish any living space with put-it-together-yourself furniture. I know I’m being marketed to and I’m ok with that. I still enjoy browsing and window shopping at Ikea. Plus, if I’m hungry, they have a pretty good deal on breakfast and Swedish meatballs.
As I walked through the store this particular day, I took a good look at their lighting display. What I appreciated about the display is how effective it was at showing the benefits of converting standard incandescent light bulbs to energy efficient CFL bulbs.